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This is a marketing copy found on one of the disks I archived, meant as sample text for DO-IT itself. This version has had significant formatting changes for readability. The original can be seen in the Archive.org post linked in the index. From here on everything is SSC's words, though it is sadly incomplete. It also refers to a Users Guide that I did not receive with the lot of disks I purchased, and I doubt any are left in the world. If one somehow does, I would love to get my hands on it.

The Market

Overview

A revolution in publishing is taking place across the country. It's transforming the standards consumers have for the printed page and is expanding their ability to meet those standards themselves. It's called desktop publishing and lets consumers create high-quality, printed pages in only minutes.

The laser printer and the microcomputer are a perfect match in this revolution. Together with software products like FrontPage, they are tying together other high technology tools such as computer-aided design and engineering, word processing, typesetting, and printing.

Now anyone can bypass expensive and time-consuming traditional methods and become instant experts in desktop publishing. All that's needed is a PC, some page makeup software, and a laser printer in order to produce typeset-quality reports, newsletters, manuals, and forms of all kinds.

This makes it easy for businesses to improve the appearance of their documents, shorten production cycles and cut costs.

INSERT TOTAL COMPATIBILITY CHART

INSERT TRADITIONAL VS. ELECTRONIC COMPARISON CHART

Facts and Figures

According to Dataquest, the desktop publishing industry is expected to grow to over 1.5 million units by 1990 from an installed based of 37,000 in 1985. This represents a 400 percent growth in just four years with total sales topping $4 billion!

More importantly, in this period of time, IBM-based products will take the lead and control an 80% share of this installed base.

Certainly, offering desktop products for PCs provides enormous profit potential. It is undoubtedly one of the most exciting business opportunities since the beginning of the microcomputer industry.

INSERT CHART ILLUS

The Market Segments

Currently in desktop publishing, there are three major price categories: under $500; between $500 and $1000; and $1000 and up. Within these price categories, there are important performance differences.

Products in the under $500 range can provide good solutions for small groups with modest needs who are paying for the product themselves. These products are basically designed to produce quality output from dot matrix printers. Usually, they attempt to emulate the appearance of typesetting fonts and do not have the ability to produce true typeset-quality pages. Typical applications may include promotional announcements, church bulletins, and club newsletters.

Products in the $500 to $1000 range are well suited for general business needs. They offer sophisticated typesetting functions utilizing true fonts and laser printers. Many of them provide ease of use in terms of visual interface and icon-orientation. Other characteristics include the ability to work with multi-page layouts, incorporate graphics, use scanned images and work with color. Typical applications range from simple flyers to camera-ready art for brochures and advertising.

Products in the $1000 and up range are designed for users who are in the business of publishing or professionals whose job description includes corporate publishing. They are interested in producing camera-ready art by using a sophisticated laser printer or communicating directly to a phototypesetter. Many of these products are code oriented and require significant amounts of training and support.

Studio Software provides products in the upper two categories: FrontPage for office workers and FrontPage Plus for Graphic Arts Professionals.

Low-end products:

Mid-range products:

High-end products:

The Company

Formed in the spring of 1982 by a group of technologists and professionals, Studio Software is one of the oldest and largest independent suppliers of desktop publishing solutions. This unique combination of backgrounds created a blend of art and technology to fashion an "electronic art department" on the IBM-PC.

Prior to this, page layout for the most part, had only been accessible to professionals in the photocomposition world, with its own terminology and complicated, expensive code-driven programs.

Studio's innovative DO-IT Page Processing System was one of the industry's first low cost, page composition packages written for the PC. Its innovative, icon-oriented visual display was based on the visual "desktop" pioneered by Xerox's PARC laboratory.

The company's latest product, FrontPage, is the result of over 50 work years and an investment of nearly $5 million in research and development. And as technology changes in the future, Studio Software will remain committed to the philosophy of providing innovative solutions to make page processing easy to understand and easy to use.

Office photo

The Network

Studio Software distributes its products through a network of Dealers and Value Added Resellers.

Studio's Authorized Dealer Network carry those products which have broadest appeal and limited training and support requirements.

Studio's Certified Publishing Specialists are a network of Value Added Resellers who have committed major resources specifically to Desktop Publishing. They undergo intensive sales and operational training and agree to supply installation, training and support to their customers.

Certificate and Window Sticker

The Products

Overview

FrontPage is an IBM-based product that transforms the PC and laser printer into a powerful desktop publishing house. Now it's possible to create the same high-quality printed pages that were previously the exclusive domain of expensive typographers.

FrontPage has a unique combination of features that "builds the graphic artist into the computer." It uses pictures called icons to represent its tools and resources. It also provides a library of ready-to-use, pre-formatted page layouts, called Designer Page Portfolios. These page layouts let users without a graphic arts or computer background immediately produce professional quality documents.

FrontPage Plus is a professional-level product that provides the sophisticated user with all the typographic control they could ask for. With the appropriate options, it can product output files for most popular typesetting equipment. Page layouts designed on FrontPage Plus can be used as preformatted boards in the FrontPage system. FrontPage Plus is sold only through Studio's Certified Desktop Publishing Specialists.

FrontPage to Type is a stand-alone program which acts as the buddy between FrontPage Plus and typesetting equipment. It is designed to be used by typesetting professionals.

CHART OF PRODUCTS

The Features

The hottest topic in desktop publishing today is mixing text and graphics. FrontPage makes it easy to incorporate graphics images created by programs such as Lotus 1-2-3, Freelance or ChartMaster. It can also use pictures captured form image scanners and can receive data from a wide variety of sources to create tables and charts within a typeset page.

In addition, FrontPage incorporates many sophisticated typesetting features. FrontPage can also display over 200 typefaces right on the screen, and can work with both scalable and fixed font laser printers.

The ability of FrontPage to work with existing hardware gives it a competitive edge. Since many businesses have invested in IBM-compatible computers and laser printers, FrontPage is an excellent way to cost-justify that investment.

FrontPage Plus add to the broad range of features greater typographic control and support for a broader range of output devices including typesetting equipment.No other desktop publishing product offers as wide a variety of output choices.

Key Features

FrontPage

FrontPage Plus

The Audience

Overview

The target audience for FrontPage covers a broad range of users from those who need to produce presentation-quality documents to those who need to create camera-ready art. But Front Page is not right for everybody. To identify whether a customer is a good prospect for FrontPage, take a look at:

One recent estimate states that almost 400,000 companies and government organizations in the U.S. alone currently produce and constantly revise forms, reports, proposals, technical manuals and newsletters.

Targeting the Needs

Types of Pages

Your customers need FrontPage if --

Your customers may need another product if --

Kinds of Problems

Your customer is a good prospect for FrontPage if:

Your customer is not a good prospect if --

Types of Businesses

Your customer is a good prospect for FrontPage if --

Accountants - Financial statements, annual reports Attorneys - Wills, contracts, estate certificates Educators - Course catalogs, syllabuses Government Agencies - Polls, production announcements High-tech Companies - New product specs, documentation Insurance Agents - Proposals Real Estate Agents - Listings and flyers Restaurants/Clubs - Menus, wine lists Retailers - Ads, coupons, flyers

Advertising Agencies Book Publishers Consultants Newsletter Editors Printers Public Relations Firms Small newspapers publishers Typographers

Your customer is probably not a good prospect for FrontPage if they do not create typeset-quality documents on a periodic basis (they won't be able to cost justify).

Type of Equipment

Your customer is a good prospect for FrontPage if --

Your customer is probably not a FrontPage prospect if:

Customer needs:

Document qualities:

Common Titles:

The Approach

Overview

Each sales situation presents its own set of unique challenges. By first identifying the customer's needs, you can then assess the best approach. Each customer will respond to a different mixture of "actual" and "perceived" benefits.

The actual benefits of FrontPage relate to savings of time and money they can expect. The perceived benefits relate to the quality of work they can achieve and the greater control they can maintain over their own destiny.

The "Actual" Benefits

When budget is a major concern, it's easy to prove that FrontPage quickly pays for itself.

Ask the potential customer to list each type of document they produce on a regular basis. Then ask them to specify the amount of money they currently spend to produce these documents. Make sure they consider all items including outside vendors like typesetters and freelance artists. They also need to include the cost of staff time to manage these vendors.

Treat each line item separately and don't force figures on your customer. Make sure they believe the amount themselves before you write it down.

Next, ask them how often they prepare or revise these documents--once again let them come up with a figure they are comfortable with.

Now multiply the item by the frequency and add up the total. Almost always your customer will be surprised at how much he is really spending on "publishing."

Now your chance to close the deal--compare the customers' current costs with the cost of your desktop publishing solution--hardware/software/installation/support--whatever is appropriate. Show them how quickly your solution will pay for itself.

Nine times out of ten, you'll find that if control over costs was a primary need, you've made a sale!

Typical Cost Frequency Total
Advertisements . . . .
Newspaper . . . .
Magazine . . . .
Yellow Pages . . . .
Announcements . . . .
Annual Reports . . . .
Billboards . . . .
Bills . . . .
Brochures . . . .
Cards . . . .
Catalogs . . . .
Certificates . . . .
Coupons . . . .
Contracts . . . .
Data Sheets . . . .
Directories . . . .
Documentation . . . .
Employee Books . . . .
Envelopes . . . .
Financial Statements . . . .
Flyers . . . .
Forms . . . .
Greeting Cards . . . .
Invitations . . . .
Layouts . . . .
Listings . . . .
Maps . . . .
Menus . . . .
Point of Purchase Display . . . .
Proposals . . . .
Press Releases . . . .
Product Specifications . . . .
Productions . . . .
Questionnaires . . . .
Reports . . . .
Signs . . . .
Stock Certificates . . . .
Syllabus . . . .
Table Tents . . . .
Wine Lists . . . .
Total Costs . . . .
vs.
FrontPage Solution . . . .
Your Savings . . . .

The Perceived Benefits

When quality is the primary concern, the return on the FrontPage investment can be immediate. It's easy to demonstrate the contrast between typewriter-quality and typeset-quality documents.

Let the customer compare FrontPage output to those created by other products and the differences become immediately apparent. Point and the attention Studio pays to the little details--like kerning--to make a page look better.

If creativity and ease-of-use are the primary concerns, show your customers how easy it is to play "what if" with the content and design of their documents. This can significantly improve the appearance of their document without spending a great deal of time.

If "professionalism" is of primary concern, stress how creating "good looking pages" can help a sales proposal stand out and get the notice it deserves. Also, note that it's easier to get approvals since good-looking documents get more attention.

Solutions

It's simple to relate the benefits of cost and quality control to actual FrontPage features and to connect them to specific needs. This makes it possible to pinpoint the key factors that provide solutions for various types of business needs.

Business Need: To maintain control of the budget.

Solution: FrontPage is competitively priced and offers sophisticated features.

Solution: FrontPage allows for increased editing time and input from staff without increasing overall project time.

Solution: FrontPage allows current production staff to increase productivity.

Business Need: To use existing hardware and software with the page processing program.

Solution: FrontPage is compatible with the industry standard of IBM that most corporations use. It accepts files created by most of the popular word processing programs, stand-alone word processors, and graphics packages.

Business Need: To amortize the cost of the hardware by expanding productivity in other areas of business.

Solution: FrontPage runs on IBM-compatible systems which can be used for many other business needs.

Business Need: To utilize text files from a wide variety of sources.

Solution: FrontPage is designed to accept files from WordStar, MultiMate, DisplayWrite, WordPerfect, or any word processing program that generates a standard ASCII file.

Business Need: To incorporate graphic images from a wide variety of sources.

Solution: FrontPage uses images created by programs like Lotus 1-2-3/Symphony, AutoCAD, or any graphics package that generates HPGL or Metafile formats.

Solution: FrontPage is designed to accept images created by scanners from Agfa, IBM, Canon and Ricoh.

Business Need: To create advertising notices and announcements in-house.

Solution: FrontPage offers variable column widths and the ability to use rules and borders for emphasis.

Business Need: To produce the artwork for transparencies that support sales presentations.

Solution: FrontPage provides a wide range of point sizes and typestyles, rules, borders, and special symbols to use for emphasis.

Business Need: To quickly produce artwork for an upcoming promotional event.

Solution: FrontPage offers professionally designed page layouts which can be easily customized to meet specific needs.

Business Need: To design pages with multiple columns of both text and numbers.

Solution: FrontPage lets the user define column width and depth and flow text from column to column.

Solution: FrontPage lets the user define tab positions and create columns of numbers.

Business Need: To step up from typewriter-quality to typeset-quality documents.

Solution: FrontPage is a cost-effective method of entering desktop publishing.

Business Need: To allow existing staff to be more productive in terms of either quantity or quality of work.

Solution: FrontPage uses easily-remembered icons to represent its tools and resources. The display of the layout on the screen shortens the learning curve.

Solution: FrontPage lets users make instant modifications prior to printing.

Overcoming Objections

Customer: "It costs too much . . ."

Response: "FrontPage does cost more than some low-end packages. But then again , it does much more."

(Point out to your customer the savings he can achieve by adopting FrontPage. Show them the difference in quality between FrontPage and less expensive products.)

Customer: "It's seems too complicated . . . I don't want to be an typographer!"

Response: "It doesn't need to be complicated. By using a preformatted page, you can be creating your own professional-looking in a just a matter of minutes ...

(Show your customer how easy it is to work with page portfolios. Show them the wide selection of page designs available or suggest a custom design created by your company or one of your professional FrontPage Plus customers.)

Customer: "It's seems too easy . . . it can't be very good!"

Response: "It is easy ... but we haven't compromised a bit on quality."

(Show your customer output samples and some of the features of FrontPage Plus ... they may be a candidate for a professional level product.)

Customer: "But I need to create documents longer than eight pages ..."

Response: "There is no fixed limit to a document size. You can create any size document in multiples of two or eight pages by simply bringing in a new board and continuing. We only suggest from a practical standpoint, that interactive page design may not be practical for documents longer than 24 pages. For most applications, that seems to be a reasonable limit."

(Ask you customer to explain their long documents. Chances are they are really a series of several shorter logical units (i.e: a chapter or section) Many times those logical units are fewer than 8 pages and are quite manageable.)

Customer: "Why doesn't it have a real word processor . . ."

Response: We didn't want you to have to relearn a whole new set of applications just to be able create good-looking pages. FrontPage works with most popular word processing programs. Chances are it'll work with the word processor you already have."

Customer: "Why doesn't it have a graphics editor . . ."

Response: We didn't want you to have to relearn a whole new set of applications just to be able create good-looking pages. FrontPage works with the most popular graphics applications. Chances are it'll work with one you already have."

Customer: "Why doesn't it do windows . . ."

Response: Windowing programs take up a substantial amount of system resources and frankly, so does FrontPage. The two programs together would require greater resources than most PCs have today. As new, and more powerful machines come along, you can expect Studio Software to take full advantage on them.

Customer: "How do I know Studio will be in business tomorrow?"

Response: Studio Software is one of the oldest and largest independent suppliers of desktop publishing solutions in America today. FrontPage, is the result of over 50 work years and an investment of nearly $5 million in research and development. The company has strong financial backing from major institutional investors and venture capital funds.

Customer: "It seems slow . . ."

Response: "Compared to Low-end products which don't concern themselves with typographic refinement, FrontPage does take a little longer to compose a page. But we think the results are worth the wait. And when you compare a turn around time of a few minutes to the day or two a typographer might take, FrontPage seems like greased lightning!"

The Competition

Some significant characteristics distinguish FrontPage from other page processing programs and provide a means of comparison with other products in the marketplace.

Programs may be grouped according to price in terms of their typical applications, user interface, and compatibility with existing hardware and software.

Usually, as the application becomes more sophisticated, so does the program and the price.

The user interface determines how easy the product is to learn and how quickly someone can become productive. Some programs demand that users insert commands into a document in order to produce a layout. This requires learning a new language just to use the program.

Some programs use icons, or pictures, to represent the available resources. Creating a layout is as simple as visually placing text on a screen mock-up. This allows the use of familiar tools and techniques which shortens the learning curve.

Any of these products can be measured by their compatibility with a wide variety of hardware and software. In business, this means compatibility with IBM.

Compared against low-end products, FrontPage offers greater typographic quality while being easy to learn and easy to use.

Compared against other mid-range products, it runs on a PC . . . now! and provides much broader support of laser printers and typesetting equipment.

Compared to high-end products, it offers all of the typographic capabilities office workers need while being much easier to use.

Upselling and the Aftermarket Potential

There's no doubt about it! FrontPage sells hardware. Your customers will expand their systems as their abilities and needs increase. Initially, a customer may start with the minimum hardware configuration. However, the nature of FrontPage encourages and allows for expansion into more sophisticated graphic presentations. This includes upgrading the monitor, utilizing input devices like scanners, using additional software for special graphics effects, and adding the capability to talk to typesetters.

Studio also markets a wide range of software aftermarket products including over 200 popular typestyles. They can be offered as either single fonts or font families.

In addition, Designer Page Portfolios provide users with entire sets of professionally created formats to answer specific business applications. These include formats for newsletters, brochures, announcements, and financial reports.

Many customers want more than just laser printer output ... FrontPage Plus and FrontPage to Type provide them with the opportunity to obtain professional typeset output and provides you with a tremendous opportunity to obtain new sales! Consider working with local typographers to set up a typesetting service bureau. You both can profit.

As users become more familiar with the capabilities of FrontPage, they will also seek training on advanced features. Studio Software offers a complete package of courses which are designed to make it easy to teach users about the industry, introduce the product and demonstrate advanced techniques.

Take advantage of these opportunities and suggest accessory products to your customers.

The Support Philosophy

Supporting users with training is one of the best ways to create goodwill, encourage other aftermarket opportunities and eliminate costly telephone support time.

Studio Software is committed to making quality training and support readily available to you and your customers.

The first line of defense is the Users Guide that accompanies each FrontPage product. This clear and concise book introduces many of the concepts surrounding not only desktop publishing but also the microcomputer. Also, there's a step-by-step tutorial that lets the user experience most of the features. The reference guide provides details on using every tool and resource the product provides. If you or your customer ever have a question about how to use the product or how to resolve a particular problem, the User's Guide is the first place to look.

The second line of defense is you, our dealer. Many of the "problems" we deal with every day are nothing more than misunderstandings on the part of customers as to how their computer or printer works. We encourage you to try and resolve those issues locally.

For those dealers who wish to establish themselves as the local authority on Desktop Publishing, Studio offers in-depth training in how to effectively use, sell, and support our products. This accreditation program is available to any dealer willing to dedicate the sales and training resources required to support their customers on a continuing basis. Courses run from three to five days and are held at the corporate headquarters in Irvine. For additional information, contact your Studio Software representative.

For those really tough problems, Studio Software maintains a toll-free hot line for registered users during the warranty period. Customers may continue to receive this service by purchasing an extended warranty agreement which provides them with service for up to one year or the resolution of six unique problems. Dealers in good standing are always free to call our customer service department.

End-User Training Course

To help your customers get up to speed quickly, Studio Software offers pre-packaged courseware including student and instructor materials. It is possible to order everything needed to produce and promote professionally developed, comprehensive training right in your own establishment.

Each training module can be presented in just three hours and is complete with easy-to-understand leader's guides, visual aids, and student workbooks.

Graphic Arts for the Non-Graphic Artist This is a non-hands-on course which covers typography and terminology, describes what a document should contain, and discusses the design elements of a good looking page.

Introduction to FrontPage This course introduces the day-to-day application of FrontPage. Using Studio's Designer Page Portfolios, which are professionally designed pre-formatted boards built into the system, students will learn how to implement the basic tools and resources. Includes the use of graphics files to merge charts, line illustrations and other images with typeset text.

Fundamentals of Page Design This course starts with the basic board and shows students how to use the power of FrontPage to create their own layouts.

Advanced Production Techniques This course introduces techniques for using specialized FrontPage forms, such as the TYPESPEC form, to create tab positions, use leadering, and implement other options like kerning to fine tune the appearance of a document.

Dealer Certification Courses

For those dealers wishing to become Certified Desktop Publishing Specialists, Studio Software offers a three to five day training program which includes each of the four end-user training sessions plus the following dealer courses:

Selling Desktop Publishing This course provides an opportunity to polish your demonstration skills and learn from Studio's senior sales pros the techniques they use to close those big accounts.

Installing and Supporting Desktop Publishing This course covers the techniques used to install the system on a wide range of computer configurations and offers tips on diagnosing problems and solving them in the field.

Making the Type Correction This course provides you with detailed information on how to sell, install and support FrontPage products into typesetting environments.

New Technology This course offers a preview of coming attractions discussing new trends in hardware and software technology and Studio's plan to exploit them. Areas covered include image capture cards, image and OCR scanners, high resolution display devices, new page printers, CD-ROM and other emerging products.

Ordering Guide

Studio Software works closely with its distribution network in association with it's region representatives to remain responsive to changing customer needs. This includes making sure that your products are available and delivered on time to the right place.

In order to keep the lines of communication open and clear, there are a few steps to follow when ordering products:

Insert The Steps

Insert Retail Price List

Insert Summary Wholesale Price List

Insert Detailed Wholesale Price List

The Capabilities and Configurations

Hardware Requirements:

FrontPage requires the following minimum hardware configuration and cannot be used on any computer not so equipped:

While cursor keys may be used for positioning, FrontPage works best when equipped with one of the following input devices and its appropriate interface card: IBM Joystick, Microsoft Mouse, Mouse Systems Mouse, Torrington (MicroAge) Mouse, or a Visi-on Mouse

FrontPage can receive text from the following Word Processing programs: DisplayWrite 2/3, EasyWriter, MicroSoft Word, MultiMate, PFSWrite, Samna Word, WordPerfect, WordStar, XyWrite and all word processors which can create a standard ASCII file format.

FrontPage can receive graphical information from the following PC-based application programs: AutoCad, ChartMaster, Freelance, GraphWriter, Lotus 1-2-3 and Symphony, PCad, PC-Paint, Sound Presentations, Versa-Cad or any graphics package which can create output in HPGL or CGI-Metafile format.

Additional software and/or hardware may be required to use other application programs, laser printers, image scanners and/or typesetting equipment. Consult with Studio Software for full details.

FrontPage Plus requires the following minimum hardware configuration and cannot be used on any computer not so equipped:

FrontPage Plus supports the following laser printers and its appropriate interface card as Alternate laser printers:

Agfa P400 Canon LBP-8 IBM 3812 Imagen Impress Series QMS Lasergrafix Series Qume LaserTen Xerox 2700 and 4045

FrontPage Plus supports the following image scanners and its appropriate interface card:

Agfa S200 Canon IX-12 (1) IBM 3100 Series (1) Ricoh IS&SS 30 (1)

  1. Available later this year.

FrontPage Plus supports the following typesetting equipment and its appropriate interface card:

Allied Linotype (Mergenthaler) 100, 202, 202N, 202W and 300 AM Varityper 6400 and 6850, and 6700 series AutoLogic APS-5 and Micro-5 Compugraphic 8000, 8400, and 8600 Postscript (i.e., Linotronic 100 and 300)

The Language of Publishing

Ascenders The characters (such as b, d, f, etc.) that reach to the top of the typefont.

Baseline A horizontal line providing a reference point for aligning type styles, sizes and special symbols.

Bullets and Boxes Popular pi font characters used for emphasis.

CAP An acronym for computer-aided publishing.

CEPS An acronym for corporate electronic publishing systems.

Copyfitting Adjusting the type size and leading to set copy in a pre-defined area.

CPU An acronym for central processing unit. This is the part of the computer which interprets and executes instructions.

Cursor A visual indicator showing where the next character will appear or the next activity will occur. Also points to or highlights the next activity.

Descender The part of certain letters (g, j, p, q, y) that extend below the bottom of most characters in a font.

Dingbats Small stylized ornaments or symbols contained in pi fonts.

Element Basic building blocks of a layout, which are pre-defined areas that can contain text or graphics.

Element Chaining Linking elements together so text flows in a selected order.

Em space Typographical measurement of space that is usually a square area approximately 1/6th of an inch, or one pica. Originally, the space occupied by the letter M in a typeface.

En space A typographical measurement of space that is half the width of an em space. Originally, the space occupied by the letter N.

Fixed space Spaces that cannot be changed during justification.

Font The characters making up a specific style of type.

Fonts, Scalable Typestyles offered in a range of point sizes.

Format Pre-designed layouts that can be used over and over again.

Greeking Using lines or boxes to represent actual lines of type on the screen display.

Gutter The blank space separating columns of text.

Hyphenation Breaking words into syllables at logical, acceptable positions to control justification.

Icons Pictures used to represent program options. Icons represent the tools and resources in FrontPage.

Indents To set text in from the margins. FrontPage offers paragraph indents as well as block, hanging, and tab indents.

Justification Using letter spacing, word spacing and hyphenation to line up each line of text.

Kerning Reducing the space between certain characters to improve their appearance.

Leadering Justifying blocks of text on a line by separating them with spaces, dots, rules or other symbols.

Leading The amount of space between lines of type.

Letter spacing The amount of space added between characters in a word during justification.

Memory The place where the CPU finds its next instruction or piece of information.

Microcomputer A computer which needs only a single microprocessor for its CPU.

Microprocessor A single integrated circuit containing all of the electronics necessary for a CPU.

OCR An acronym for optical character recognition which is the scanning of print to convert it to electronic information.

Orphans A short line at the end of a paragraph that appears at the top of the next page or column.

Pi fonts Sets of special characters or decorative symbols used for emphasis.

Roman A style of type originally designed by the ancient Romans. Today it is a general term describing all serif typefaces.

Rule Line Horizontal ruled lines that can be selected by point size.

Serif Typefaces that show a line (in calligraphy, a stroke) at the end of main line of a letter. Typically part of Roman typestyles, serifs provide a clean end to a character and a horizontal guideline for the eye. The term, sans serif, describes those typestyles without serifs.

Storage A device or medium (diskettes, hard disk or tape cartridge) used for long-term retention of instructions and information. Utilized to save and recall programs and data to and from memory.

Tabbing Creating vertical alignment within multiple columns of a layout.

Typeface The style of the letters within a particular font.

Widow A short line at the end of a paragraph.

Word Spacing The amount of blank space between words. In FrontPage, this amount is a percentage of an em space and varies during justification.